#1 Performance Driven Day Care Marketing Agency
Drive more organic leads using content marketing and SEO
Boost your organic lead generation with our child care SEO and content marketing program. Rank higher on Google, increase your social media presence, and remain in touch with your audience through email campaigns.
How SEO and content marketing can benefit your business
Personal recommendations and the Yellow Pages are no longer the go-to sources for parents looking for child care services, as most are now using search engines such as Google or Bing. In order to connect with parents who are actively looking for child care services, it’s important to have a solid child care SEO and content marketing strategy in place.
By leveraging child care SEO and content marketing, your business can increase its visibility on search engines, making it easier for parents in your community to find you when searching for child care services.
Our expertise can help you get more organic traffic and leads
6 key Impact of SEO and Content marketing
SEO and consistent content marketing are effective strategies for helping child care businesses rank higher on search engines and get discovered by parents in their communities who are searching for the child care services they provide on Google or Bing.
Organic leads are considered one of the most valuable types of child care leads as they are free and actively seeking the services offered by businesses. By investing in child care SEO and content marketing, businesses can drive more organic leads to their website and increase the likelihood of converting them into customers.
3. Gets You Ahead of the Competition
When you rank in first page on top you will get most organic search traffic than the websites that are ranking below or in 2nd page this will help you get more leads and stay ahead of your competitors.
4. Increases Brand Awareness
A first-page ranking on Google increases your visibility and your authority. After you’ve optimized your content to match search queries, you should see an increased number of clicks, which will continue to grow your engagement and trustworthiness levels. The momentum created by your SEO strategy can start a chain of events that leads to greater brand awareness.
5. Builds Trust and credibility
The trust of parents is paramount when it comes to choosing a child care provider. To earn that trust, child care businesses need to showcase their professionalism and expertise. By creating compelling and informative content, you can establish yourself as a thought leader in the industry and build trust with potential clients.
6. Decreases your advertising costs
SEO also benefits your business by lowering your advertising costs — and even your marketing expenses. With a well-planned SEO strategy, your company can rank on the first page of search results for high-value keywords and get high converting leads without any spending on ads.
Our expertise can help you get more organic traffic and leads
Content marketing FAQs
Content marketing can benefit child care businesses in multiple ways. It can improve your website’s ranking on search engines, enhance brand recognition and trust, and help generate leads.
Generally speaking though, you should expect one or all of the following results from your content marketing strategy, once it has matured:
Brand awareness: You should be seeing more traffic from search and social, more referral traffic from third-party sites (via links) and an uptake in brand mentions across the web.
Engagement: Over time your content will get more likes, shares and other engagement on social media, as well as more inbound links from third-party sources.
Search visibility: As your content marketing strategy matures, your pages should rank higher in search engines for your target keywords and your overall domain authority should also increase.
Authority: As your strategy matures, your brand will build more authority within its industry and earn trust from a wider audience of people.
According to data from HubSpot’s State of Inbound 2018 report, 41% of marketers or marketers say content marketing yields a significant ROI – which is very high considering most marketers don’t even seem to have a strategy.
Content marketing generates 3x more leads than paid search per every pound spent
This is difficult to answer as it depends entirely on the type of content, what you want to achieve and how quickly.
As we mentioned earlier, content marketing should become your most cost-effective strategy, once it has time to mature. In theory, you can do content marketing on almost any budget but it’s important to consider the time and other resources involved in creating a strategy that works and producing the right kind of content that gets results.
Unleash the True Potential of Your Business with Our Digital Growth Solution
Looking to boost the number of leads for your child care business? Look no further than Digital Daycare. We’ve helped countless child care businesses strengthen their brand presence, improve operations, and generate more leads. Let us help you do the same.